OLLU begins research partnership with the Clorox Company
Partnership allows OLLU and Clorox to collect consumer data on college students
Our Lady of the Lake University’s Association of Latino Professionals in Finance and Accounting (ALPFA) chapter has begun a partnership with the Clorox Company to conduct a market survey project aimed at collecting data on the college-aged market.
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OLLU Corporate Relations Officer Roxanne Sanchez,
Assistant Professor Kathryn Winney, OLLU President
Tessa Martinez Pollack, PhD, and Dean for the School
of Business and Leadership Robert Bisking, PhD,
greet representatives from the Clorox Corporation. |
Students received bags filled with Clorox
products during the first few days of the
semester.
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| ALPFA members greet students during Club Rush |
The project will help Clorox identify cleaning behavior among the college-student population, which will help the company reach this target audience when they graduate and become wage earners.
OLLU was selected to participate in the project because of the University's affiliation with ALPFA as well as the large number of students who identify as Latino.
OLLU is the only university participating in the project that is scheduled to last for five years. Under the partnership, students from the School of Business and Leadership will have mentors from Clorox that will teach them how to administer a marketing survey and analyze the results. The students will work closely with professionals from Clorox to conduct market research focused on the Hispanic and Latino population’s buying preferences using responses from OLLU students.
Representatives from Clorox and ALPFA greeted students moving into the residence halls and gave them samples of products including Clorox® Disinfecting Wipes, Glad® ForceFlex® OrderShield® kitchen bags and Pine-Sol® Lavender Clean® cleaner. Commuter students were given samples during the first few days of the semester. In addition, Clorox provided products to stock a cleaning-supply closet that resident students can access throughout the semester. Students will be encouraged to take surveys to provide feedback on the products. Students from ALPFA will help compile and analyze the data to help Clorox analyze buying trends with college-aged Latino students.
Kathryn Winney, OLLU assistant professor of accounting and faculty sponsor for ALPFA, said the partnership illustrates Clorox’s confidence in the ability of OLLU students to successfully produce results. “This is education at its best—putting into practical application the theories and concepts covered in the classroom. It’s a win-win situation for our students and I am glad to be a part of the project.”